{"title":"GFX Cinema","description":"","products":[{"product_id":"fujifilm-gfx-eterna-55","title":"Fujifilm GFX Eterna 55","description":"\u003cp class=\"p1\"\u003eFUJIFILM GFX ETERNA 55 – Designed for Filmmakers, Built Around a Large Format Sensor.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAt the heart of GFX ETERNA 55 lies a powerful large format sensor: 44x33mm (55mm diagonal), far exceeding the traditional 35mm full-frame.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts expansive surface records light in stunning detail, delivering a cinematic aesthetic with unique depth-of-field characteristics that standard formats simply can’t replicate.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSmooth tonal gradation. Subtle textures hiding in the shadows. Atmosphere lingering in the highlights.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEvery flicker of light, every nuance of tone – faithfully rendered, even in low light, with remarkably low noise.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSkin tones are recorded with delicate precision, preserving their natural feel.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eGFX ETERNA 55 is more than a tool. It’s a camera that lets filmmakers return to the essence of visual storytelling: the desire to speak through light.\u003c\/p\u003e","brand":"GFX Series","offers":[{"title":"Default Title","offer_id":47242399711487,"sku":"74505","price":25999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3180\/8255\/files\/eterna-product-image.png?v=1770263572"},{"product_id":"fujinon-gf32-90mm-t3-5-pz-ois-wr","title":"FUJINON GF32-90mm T3.5 PZ OIS WR","description":"\u003cp\u003eCovering semi wide-angle to short telephoto focal lengths, this versatile power zoom excels in a variety of filmmaking scenarios by offering creative flexibility and streamlined workflows. It’s particularly suitable for smaller production teams.\u003c\/p\u003e","brand":"GFX Series","offers":[{"title":"Default Title","offer_id":47246202405119,"sku":"74506","price":8499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3180\/8255\/files\/GF32-90mm_front_vertical.png?v=1758180440"},{"product_id":"fujinon-gf19-35mmt35-pz-ois-wr","title":"FUJINON GF19-35mm T3.5 PZ OIS WR","description":"\u003cp\u003eGF19-35mmT3.5 PZ OIS WR is a wide angle-powered zoom lens with an advanced optical construction of 23 elements in 15 groups. This includes four ED lenses and three aspherical lenses, a constant T3.5 aperture throughout the zoom range, and a 13-blade iris for smooth, near-circular bokeh that enhances the cinematic look.\u003c\/p\u003e","brand":"GFX Series","offers":[{"title":"Default Title","offer_id":48737967866111,"sku":"74531","price":8499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/3180\/8255\/files\/gf-19-35-3-5-front_890ff0c4-1830-4ffb-9532-7156bf5c6f12.png?v=1783576660"}],"url":"https:\/\/fujifilm-houseofphotography.com.au\/collections\/gfx-cinema.oembed","provider":"Fujifilm House of Photography","version":"1.0","type":"link"}