For the first time, Fujifilm House of Photography is landing in Melbourne as a limited-time pop-up at Chadstone Shopping Centre from 3-22 March, creating an interactive space for photography enthusiasts to explore, learn and create and get hands-on with Fujifilm’s imaging products.

An interactive hub designed to inspire and encourage professional and enthusiast creators alike, the space immerses visitors in the world of visual storytelling - from content taking to content making. The site features the full range of Fujifilm X | GFX Series cameras, FUJINON XF and GF lenses, instax devices, and printing services at the dedicated print bar. Plus, there are interactive play tables featuring Fujifilm’s latest product ranges, and a film simulation wall showcasing Fujifilm’s signature looks.