Brand Experience Centre

G52, Ground Floor

2 Park Street

Sydney NSW, 2000

Welcome to


Located in the heart of Sydney CBD, the new experience centre is an interactive hub aimed to inspire and encourage photographers to immerse themselves in the world of photography and experience all Fujifilm has to offer, from photo taking to photo making.

Fujifilm House of Photography offers consumers hands-on experience with the suite of products, access to an in-store studio, bespoke photo printing services and personalised consultations with Fujifilm X-Perts. The experience centre also features an interactive lens selector, an in-store gallery and a program of exclusive workshops and events for photography enthusiasts to explore.

Opening Hours:

Monday – Wednesday 10am – 6pm

Thursday 10am – 9pm

Friday 10am – 6pm

Saturday 10am – 6pm

Sunday 10am – 5pm

Get hands-on experience with Fujifilm’s suite of products

Fujifilm House of Photography comes with several interactive Play Tables showcasing products in the Fujifilm X Series, FUJINON lenses and instax range. Complemented by art pieces in the centre, the Play Tables are the perfect spot for you to get hands-on and creative with our products.

Come and try the interactive Lens Selector to navigate through the entire FUJINON lens range and choose the one that is right for your photography needs.


The Boutique, powered by GFX, offers seasoned photographers a premium sit-down, one-on-one personalised consultation with a Fujifilm X-Pert team member, giving you a hands-on experience and the opportunity to talk all things related to our Large Format GFX System cameras and GF lenses.

Printing and Personalisation station

Print your memories with a range of printing services and photo gifts at the Printing and Personalisation station. Whether it is on lustre paper, in a photo book or on a mug, you can preserve those precious life moments in a creative way.

Step into the studio

Put the Fujifilm X Series and GFX System products to the test at Fujifilm House of Photography’s in-store studio. Featuring a full set-up, with lights on boom stands, display stands and a tripod, allowing you to try out our cameras and lenses.