See the difference
Feel the difference
NEW
Resolution. Portability. Style.
NEW
THE WORLD OF CONTENT CREATION
Fujifilm House of Photography. A brand experience centre aimed to inspire and encourage photographers to immerse themselves in the world of photography.
More than full frame
GFX System
Large format mirrorless digital camera system, achieving high level image quality.
Shop Live with Fujifilm
Personalised Advice
Connect live with the Fujifilm House of Photography team for personalised advice, product suggestions or to see products up-close, via messaging and video chat.
Not sure where to start?
Kit Selector
Navigate through the entire GFX System & X Series and choose the camera that is right for your needs.
Explore
X Series
Compact and lightweight APS-C digital camera system delivering full frame performance without the size and weight.
Discover Our
Instore Exclusives
Located in the heart of Sydney CBD, Fujifilm House of Photography offers consumers hands-on experience with our product range, access to an in-store studio, bespoke photo printing services and personalised consultations with the House of Photography team.
Instant Memories
Lights. Camera. Action
Studio
Create More
Printing
Powered by GFX
The Boutique
Create More
Personalisation
X-Series
Capture
Discover
The Gallery
Fujifilm House of Photography features The Gallery, showcasing content created on our X Series and GFX System taken by our very own Fujifilm X-Photographers.
