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Your Style, Our Colour

Fujifilm X-S10

Sale price$1,599.00

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Tech Specs

Model nameFUJIFILM X-S10
Number of effective pixels26.1 millions pixels
Image sensor23.5mm x 15.6mm (APS-C) X-Trans CMOS 4 with primary color filter.
Sensor Cleaning systemUltra Sonic Vibration
Storage mediaSD memory card ( - 2GB) / SDHC memory card ( - 32GB) / SDXC memory card ( - 2TB)
File format of still imageJPEG: Exif Ver.2.3 *1
RAW: 14bit RAW (RAF original format)
Number of recorded pixels[L]<3:2> 6240 x 4160 <16:9> 6240 x 3512 <1:1> 4160 x 4160
[M]<3:2> 4416 x 2944 <16:9> 4416 x 2488 <1:1> 2944 x 2944
[S]<3:2> 3120 x 2080 <16:9> 3120 x 1760 <1:1> 2080 x 2080
Lens mountFUJIFILM X mount
SensitivityStandard outputAUTO1 / AUTO2 / AUTO3 (up to ISO12800) / ISO160 - 12800 (1/3 step)
Extended outputISO80 / 100 / 125 / 25600 / 51200
Exposure controlTTL 256-zone metering, Multi / Spot / Average / Center Weighted
Exposure modeP (Program AE) / A (Aperture Priority AE) / S (Shutter Speed Priority AE) / M (Manual Exposure)
Exposure compensation-5.0EV - +5.0EV 1/3EV step (Movie: -2.0EV - +2.0EV)
Image stabilizerMechanismImage sensor shift mechanism with 5-axis compensation
Compensation EffectMaximum 6.0 stops (based on CIPA standard. Pitch/yaw shake only.
Digital Image StabilizationYes (movie mode only)
IS MODE BOOSTYes (movie mode only)
Shutter typeFocal Plane Shutter
Shutter speedMechanical ShutterP mode: 4sec. to 1/4000sec. A mode: 30sec. to 1/4000sec. S/M mode: 15min. to 1/4000sec. Bulb mode: up to 60min.
Electronic Shutter *2P mode: 4sec. to 1/32000sec. A mode: 30sec. to 1/32000sec. S/M mode: 15min. to 1/32000sec. Bulb mode: 1sec. Fixed
Mechanical +
Electronic shutter
P mode: 4sec. to 1/32000sec. A mode: 30sec. to 1/32000sec. S/M mode: 15min. to 1/32000sec. Bulb mode: up to 60min.
Movie1/4000sec. - 1/24sec. (depends on the frame rate)
Synchronized shutter speed for flash1/180sec. or slower
Continuous shootingApprox. 30fps [Only electronic shutter, 1.25 x Crop ] (JPEG: 29 frames Lossless compressed RAW: 17 frames Compressed RAW: 17 frames Uncompressed RAW: 17 frames)
Approx. 20fps [Only electronic shutter, 1.25 x Crop ] (JPEG: 79 frames Lossless compressed RAW: 17 frames Compressed RAW: 20 frames Uncompressed RAW: 17 frames)
Approx. 10fps [Only electronic shutter, 1.25 x Crop ] (JPEG: 153 frames Lossless compressed RAW: 18 frames Compressed RAW: 26 frames Uncompressed RAW: 18 frames)
Approx. 20fps [Only electronic shutter ] (JPEG: 32 frames Lossless compressed RAW: 17 frames Compressed RAW: 17 frames Uncompressed RAW: 17 frames)
Approx. 10fps [Only electronic shutter ] (JPEG: 81 frames Lossless compressed RAW: 18 frames Compressed RAW: 21 frames Uncompressed RAW: 18 frames)
Approx. 8fps (JPEG: 105 frames Lossless compressed RAW: 18 frames Compressed RAW: 23 frames Uncompressed RAW: 18 frames)
Pre-shot: Approx. 30fps [Only electronic shutter, 1.25 x Crop ] (max. 10 frames while half press, max. 15 frames after full press, total max. 25 frames)
Pre-shot: Approx. 20fps [Only electronic shutter, 1.25 x Crop ] (max. 10 frames while half press, max. 48 frames after full press, total max. 58 frames)
Pre-shot: Approx. 10fps [Only electronic shutter, 1.25 x Crop ] (max. 10 frames while half press, max. 110 frames after full press, total max. 120 frames)
*Recordable frames depends on recording media
*Speed of continuous shooting depends on shooting environment and shooting frames
Auto bracketingAE Bracketing (Frames: 2, 3, 5, 7, 9 Step: by 1/3EV step, up to ±3EV steps)
Filmsimulation bracketing (Any 3 types of film simulation selectable)
Dynamic Range Bracketing (100%, 200%, 400%)
ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)
White Balance Bracketing (±1, ±2, ±3)
Focus Bracketing (Frames: 1 - 999, Step: 1-10, Interval: 0 - 10s)
FocusModeSingle AF / Continuous AF / MF
TypeIntelligent Hybrid AF
(TTL contrast AF / TTL phase detection AF)
Low-light PerformanceContrast: -4.0EV Phase Detection: -7.0EV (XF50mmF1.0 attached)
AF frame
Single point AF: EVF / LCD: 13 x 9 / 25 x 17 (Changeable size of AF frame)
Zone AF: 3 x 3 / 5 x 5 / 7 x 7 from 91 areas on 13 x 9 grid
Wide/Tracking AF *AF-S: Wide / AF-C: Tracking
White balanceAuto (WHITE PRIORITY, AUTO, AMBIENCE PRIORITY), / Custom1 - 3 / Color temperature selection (2500K - 10000K) /
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater
Self-timer10sec. / 2sec.
Interval timer shootingYes (Setting: Interval, Number of shots, Starting time)
FlashManual pop-up flash (Super Intelligent Flash)
Flash modesSYNC. MODE1ST CURTAIN / 2ND CURTAIN (When SYNC TERMINAL on the hot shoe is used)
Hot shoeYes (Dedicated TTL Flash compatible)
Viewfinder0.39 inch approx. 2.36 millions dots OLED Color Viewfinder
LCD monitor3.0 inch, aspect ratio 3:2, approx. 1.04 millions dots touch screen color LCD monitor(approx. 100% coverage)
Movie recordingFile formatMOV (MPEG-4 AVC/H.264, Audio: Linear PCM / Stereo sound 24bit / 48KHz sampling)
MP4 (MPEG-4 AVC/H.264, Audio: AAC)
Movie compressionLong-GOP
File size
Frame rate
Recording time
[DCI 4K(4096×2160)]  29.97p/25p/24p/23.98p 200Mbps/100Mbps up to approx. 30min
[4K(3840×2160)]  29.97p/25p/24p/23.98p 200Mbps/100Mbps up to approx. 30min
[Full HD(2048 ×1080)] 59.94p/50p/29.97p/25p/24p/23.98p 200Mbps/100Mbps/50Mbps up to approx. 30min.
[Full HD(1920×1080)] 59.94p/50p/29.97p/25p/24p/23.98p 200Mbps/100Mbps/50Mbps up to approx. 30min.
"[Full HD(1920×1080) High speed rec.]
240p / 200p 200Mbps(recording) up to approx. 3min.
120p / 100p 200Mbps(recording) up to approx. 6min."
*The recording time is measured in test conditions at 25°C. The recording time depends on the shooting conditions.
*For recording movies, use a SD memory card with UHS Speed Class 3 or higher.
Monochromatic Color
Clarity setting±5 steps
HDR modeAUTO, 200%, 400%, 800%, 800% +
Grain effectRoughness: STRONG, WEAK, OFF Size: LARGE, SMALL
Color chrome effectSTRONG, WEAK, OFF
Color chrome BlueSTRONG, WEAK, OFF
Dynamic range settingStillAUTO, 100%, 200%, 400%
ISO restriction (DR100%: No limit, DR200%: ISO320 or more, DR400%: ISO640 or more)
Movie100%, 200%, 400%
ISO restriction (DR100%: No limit, DR200%: ISO320 or more, DR400%: ISO640 or more)
Advanced filterToy camera, Miniature, Pop color, High-key, Low-key, Dynamic tone, Soft focus,
Partial color (Red / Orange / Yellow / Green / Blue / Purple)
StandardIEEE802.11b/g/n (standard wireless protocol)
EncryptionWEP / WPA / WPA2 mixed mode
Access modeInfrastructure
Bluetooth®StandardBluetooth Ver 4.2 (Bluetooth low energy)
Operating frequency (Center frequency)2402 - 2480MHz
TerminalDigital interfaceUSB Type-C (USB3.2 Gen1 x 1)
HDMI outputHDMI micro connector (Type D)
Otherø3.5mm, stereo mini connector (for Microphone and Remote Release), Hot shoe
Power supplyNP-W126S Li-ion battery (included)
Battery life for still images*4Approx. 325 frames (Normal Mode) When XF35mmF1.4 R is set.
Actual battery life of
movie capture*4
*Face detection is set to OFF
[4K] approx. 40min. (29.97p)
[Full HD] approx. 40min. (59.94p)
Continuance battery life of
movie capture*4
*Face detection is set to OFF
[4K] approx. 55min. (29.97p)
[Full HD] approx. 65min. (59.94p)
Dimensions(W) 126.0mm × (H) 85.1mm × (D) 65.4mm (minimum depth 32.9mm)
WeightApprox. 465g (including battery and SD memory card)
Approx. 415g (excluding battery and SD memory card)
Operating Temperature0°C - +40°C
Operating Humidity10% - 80% (no condensation)
Starting up periodApprox. 0.4sec.
Accessories includedLi-ion battery NP-W126S
USB cable
Headphone adapter
Shoulder strap
Body cap


Your style our colour

FUJIFILM X-S10 is a compact mirrorless camera, packed with cutting-edge technologies to bring out your best as a photographer. The portability and power of this camera will let you connect with your subjects like never before.


with battery
& card


4:2:0 8-BIT


In body




Prasit Limpasatirakit | X-S10
Prasit Limpasatirakit | X-S10

Discover a world that only you can envision

Create great photos that are able to evoke deep emotions. Focus on the subject, envision the story you want to tell and let the camera guide your creativity. Customise any Film Simulation to make your own distinctive look by adjusting a wide range of parameters directly in-camera and modify original colours and textures to create a unique finish and define your creative style.

Take your camera anywhere

Compact camera body

With its professional features and a design that you’ll want to show off, X-S10 is a camera you’ll want to take everywhere. X-S10’s small, compact frame is designed to lighten the load on both your mind and your body, letting you explore your surroundings more freely and allowing you to, literally, take your photography further. 


465 grams

It may weigh just 465g, but it doesn’t compromise on build quality or high-end features. The lighter load simply leaves you with more energy to take one more photo, or have more space to carry another lens, giving you a chance to take your photography to new places.


Ergonomic grip

X-S10 features an ergonomic grip, making it easier to keep the camera stable when larger lenses are mounted. It’s also equipped with a magnesium-alloy front and top-plate to keep the body rigid and robust.

film simulations

Perfect colour straight out of camera

Fujifilm has poured over 85 years of colour science know-how into its latest X Series cameras, so photographers and filmmakers can revel in the unique look and feel of 18 different Film Simulations. Each Film Simulation is engineered to reproduce colours and tones from some of Fujifilm’s most popular analog film surfaces and photo finishing processes. By choosing your favourite Film Simulation, you can make images or video with a consistent look, move them straight out of the camera to a smart phone or computer and post them directly to social media or blog right after they are created.


Based on FUJICHROME ASTIA, a reversal film designed for use in fashion portraits, this Film Simulation mode prioritises soft and faithful reproduction of skin tones while also reproducing vivid blue skies and greenery.

Glenn Prasteya | X-S10
Glenn Prasteya | X-S10

Monochrome HG

Shoots in black and white. Available with yellow, red, and green filters, which deepen shades of grey corresponding to hues complementary to the selected colour.

Prasit Limpasatirakit | X-S10
Prasit Limpasatirakit | X-S10

Classic Chrome

This Film Simulation mode is designed to reproduce a look that is similar to documentary magazines of the 20th century. Its low-saturation and hard tonal gradation in shadows make it a perfect choice for documentary photography with a touch of realism.

Karan Hutton | X-S10
Karan Hutton | X-S10

Classic Neg

Based on SUPERIA, a colour negative film loved by generations, this Film Simulation mode provides high-contrast tonal gradation and adds depth and definition to colours by adjusting their shades in highlights and shadows while reducing saturation.

Michael McCoy | X-S10
Michael McCoy | X-S10


Based on ETERNA, a film designed for motion pictures, this Film Simulation mode minimises saturation to ensure that none of the colours stand out. It provides an extremely soft tonal gradation in highlights and deep shadows to prevent clipping, to reproduce a cinematic look.

Dinesh Boaz | X-S10
Dinesh Boaz | X-S10

Performance in a compact body

With its X-Trans CMOS 4 sensor and X Processor 4 image processing engine combining to produce best-in-class autofocus performance, X-S10 performs beautifully with either face detection or subject tracking enabled. It also offers AF speed equivalent to that of other high-performance X Series Mirrorless Cameras, like X-T4 and X-Pro3; reaching an incredible 0.02 secs. No matter the situation, X-S10’s AF can track and hold the most difficult of moving subjects with tenacious speed, or lock onto an individual’s face with wonderfully intelligent anticipation.

Dinesh Boaz | X-S10

6.0 stabilisation

Despite being smaller in volume and weight by an amazing 30% 2, this newly developed and highly compact unit still offers up to six stops of stabilisation.

Reliable Autofocus

Able to acquire focus in just 0.02 sec, advanced Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even in dimly lit interiors or night-time scenes, there’s no stopping you.

Frame to Perfection

The camera’s high-definition 2.36 million dot display provides a clear and detailed view, with instant feedback on exposure and other settings. Using Boost mode, the EVF’s frame rate can also be increased to a maximum of 100fps, letting you effortlessly follow fast-moving subjects with ease.

Continuous Shooting

With fast-moving subjects, keeping up with the action is totally possible between X-S10’s 8 frames per second mechanical shutter or its Electronic Shutter (ES) which can make images at approximately 20 frames per second.

Silent Shutter

X-S10’s Electronic Shutter (ES) isn’t just about speed, it also allows you to create photos in complete silence and when you need to be discreet. It also works hand-in-hand with Continuous-Low and Continuous-High Drive settings, so you won’t miss a picture in any situation.

Pop up Flash

To give you more lighting options, X-S10 is equipped with a high-performance Super i-Flash, which lets you take beautiful photos just as you see them. The camera automatically controls flash power to give even and natural-looking results, full of contrast and detail.

Turn everyday life into compelling movies

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, FUJIFILM X-S10 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. 

High-Resolution Performance

The footage is oversampled from an original 6K signal. Using this rich data, the camera can deliver high-resolution footage with relatively low noise. It also supports filming in DCI format with a 17:9 aspect, allowing for a truly high-quality cinematic look.

High Speed Footage

When working in Full HD resolution, you can make high-speed movies at 240fps. Played back at normal speed, this results in smooth, high-resolution footage with up to a 10x slow-motion effect.

Improved AF-C in movie mode

To ensure smooth, accurate, and stable focusing in movie recording, X-S10’s AF algorithm has been completely revised. This means you’ll get reliable focus on the subject even when filming in low-light conditions and in F-Log mode.

Movie Menu

X-S10’s mode dial can be set to a dedicated movie position which switches the menu to exclusively show movie settings. This lets filmmakers apply detailed settings for image quality, focus, audio, and other aspects of video recording.

Silent Control

To improve movie audio and let you adjust settings without worrying about dial clicks being picked up during a recording, X-S10’s dedicated movie operation mode allows you to change settings in silence using the touchscreen.

Microphone & Headphone

To improve the sound you record, X-S10 has a 3.5mm microphone jack and a headphone adapter included, which connects to the camera’s USB-C port and lets you monitor recording or listen to footage during playback.


Instantly share your stories

Connect with Bluetooth or Wi-Fi to easily send images to your smartphone and upload your favourite photos directly to social networking sites or instantly print and share your best images by linking up with a compatible instax™ printer.


Transfer your high-resolution images or videos five to eight times faster than wireless communication by connecting X-S10 to your smartphone, tablet, or PC using a USB cable.

instax™ Printer

Use X-S10’s Wi-Fi connection to sync with an instax™ printer and you can make card-sized prints from your high-quality photos. With instant printing, it’s easy to share your images as gifts or create treasured albums from your travels.


If you’re connecting with others online, X-S10 can be used as a high-quality webcam with all the benefits that usually come from using an interchangeable lens camera. Simply install the free FUJIFILM X Webcam software on your computer and connect it to your computer via a USB cable.


X Series

Compact and lightweight APS-C digital camera system delivering full frame performance without the size and weight.

Shop Live with Fujifilm

Personalised Advice

Connect live with the Fujifilm House of Photography team for tailored advice, product suggestions or to see products up-close, via messaging and video chat. 

1. Based on CIPA standard
2. When compared to X-T4’s IBIS