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Black Friday and Cyber Weekend 2025

*Offer is 15% off eligible X Series, GFX camera bodies, instax devices, accessories and film, FUJINON XF/XC/GF lenses including eligible hard bundle kits. Offer starts at 10:01am AEDT 27th November 2025 and ends 6pm AEDT (in store) and 11.59pm AEDT (online) 1/12/25 or while stocks last. Discount applies to the current advertised price of eligible products, prices are marked. Offer excludes X100VI, GFX ETERNA 55, FUJINON GF32-90MM, X-E5, X-E5 + XF 23mm F2.8 R WR (hard bundle kit), XF 23mm F2.8 R WR, X-T30 III, X-T30 III + XC 13-33mm F3.5-6.3, XC 13-33MM, GFX100RF, mini Evo Rose Gold, mini Liplay+ Camera Bundle, mini 12 Christmas Bundle, mini Link 2 Christmas Bundle. Offer on instax only available in store at 263 George Street, Sydney. Offer on X/GFX range available at the Fujifilm House of Photography online or in-store at 263 George Street, Sydney. Cannot be used in conjunction with any other offer. Limit of 2 units per product per customer, purchased in a single transaction. End users only (not resellers).

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NewSave $202.35Fujifilm X half Charcoal SilverFujifilm X half Charcoal Silver
Black Silver Charcoal Silver
Half the Size, Twice the Story
Fujifilm X HALF CHARCOAL SILVER Sale price$1,146.65 Regular price$1,349.00
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Kit.
NewSave $202.35Fujifilm X half SilverFujifilm X half Silver
Black Silver Charcoal Silver
Half the Size, Twice the Story
Fujifilm X HALF SILVER Sale price$1,146.65 Regular price$1,349.00
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Kit.
NewSave $202.35Fujifilm X half BlackFujifilm X half Black
Black Silver Charcoal Silver
Half the Size, Twice the Story
Fujifilm X HALF BLACK Sale price$1,146.65 Regular price$1,349.00
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Options. Bundle and save.
On saleShop CashbackX-T5 Body Only FrontX-T5 Body Only Back
Black Silver
PHOTOGRAPHY FIRST
Fujifilm X-T5 SILVER Sale priceFrom $2,464.15 Regular price$2,899.00
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Options. Bundle and save.
On saleFujifilm X-S20 body onlyFujifilm X-S20
YOUR STORY
Fujifilm X-S20 Sale priceFrom $1,954.15 Regular price$2,299.00
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Options. Bundle and save.
On saleShop CashbackFujifilm X-T5 Black Body Only FrontFujifilm X-T5 Black Body Only Back
Black Silver
PHOTOGRAPHY FIRST
Fujifilm X-T5 BLACK Sale priceFrom $2,464.15 Regular price$2,899.00
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Save $104.85XF 27mm F2.8 II R WRXF 27mm F2.8 II R WR
A Trusted Companion
FUJINON XF 27MM F2.8 R WR Sale price$594.15 Regular price$699.00
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On saleShop CashbackFujifilm X-T50 SilverFujifilm X-T50 Silver
Black Charcoal Silver
An Instant Classic
Fujifilm X-T50 SILVER Sale priceFrom $2,039.15 Regular price$2,399.00
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Save $89.85XF 35mm F2 R WR BlackXF 35mm F2 R WR Black
Black Silver
The New Standard Prime Lens
FUJINON XF 35MM F2 R WR BLACK Sale price$509.15 Regular price$599.00
Save $101.85XF 23mm F2 R WR BlackXF 23mm F2 R WR Black
Black Silver
Compact Wide Angle Lens
FUJINON XF 23MM F2 R WR BLACK Sale price$577.15 Regular price$679.00
Save $202.35Shop CashbackXF 70-300mm F4-5.6 R LM OIS WRXF 70-300mm F4-5.6 R LM OIS WR
Your Next Adventure Begins Here
FUJINON XF 70-300MM F4-5.6 R LM OIS WR Sale price$1,146.65 Regular price$1,349.00
Save $202.35Shop CashbackXF 33mm F1.4 R LM WRXF 33mm F1.4 R LM WR
A New Standard of Image Quality
FUJINON XF 33MM F1.4 R LM WR Sale price$1,146.65 Regular price$1,349.00
Save $142.35XF 35mm F1.4 RXF 35mm F1.4 R
The Original
FUJINON XF 35MM F1.4 R Sale price$806.65 Regular price$949.00
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On saleShop CashbackFujifilm X-T50 BlackFujifilm X-T50 Black
Black Charcoal Silver
An Instant Classic
Fujifilm X-T50 BLACK Sale priceFrom $2,039.15 Regular price$2,399.00
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Options. Bundle and save.
On saleShop CashbackFujifilm X-T50 CharcoalFujifilm X-T50 Charcoal
Black Charcoal Silver
An Instant Classic
Fujifilm X-T50 CHARCOAL Sale priceFrom $2,039.15 Regular price$2,399.00
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Options. Bundle and save.
On saleFujifilm X-H2 Body Only Fujifilm X-H2 Back
CAPTIVATING DETAIL
Fujifilm X-H2 Sale priceFrom $2,889.15 Regular price$3,399.00
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Save $89.85XC 50-230mm F4.5-F6.7
Compact Telephoto Zoom
FUJINON XC 50-230MM F4.5-F6.7 Sale price$509.15 Regular price$599.00
Save $149.85XF 55-200mm F3.5-4.8 R LM OIS
Highly Portable Telephoto Zoom
FUJINON XF 55-200MM F3.5-4.8 R LM OIS Sale price$849.15 Regular price$999.00
Save $202.35XF 16-80mm F4 R OIS WRXF 16-80mm F4 R OIS WR
Compact zoom & advanced image quality
FUJINON XF 16-80MM F4 R OIS WR Sale price$1,146.65 Regular price$1,349.00
Kit.
Save $599.85Shop Cashback
BLISTERING HIGH-SPEED
Fujifilm X-H2S Sale price$3,399.15 Regular price$3,999.00
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Save $217.35Shop CashbackXF 23mm F1.4 R LM WRXF 23mm F1.4 R LM WR
The Natural Choice
FUJINON XF 23MM F1.4 R LM WR Sale price$1,231.65 Regular price$1,449.00
Save $101.85XF 16mm F2.8 R WR BlackXF 16mm F2.8 R WR Black
Black
Compact & lightweight wide angle lens
FUJINON XF 16MM F2.8 R WR BLACK Sale price$577.15 Regular price$679.00
Save $239.85Shop CashbackXF 18mm F1.4 R LM WRXF 18mm F1.4 R LM WR
Realise Your Vision with Absolute Clarity
FUJINON XF 18MM F1.4 R LM WR Sale price$1,359.15 Regular price$1,599.00
Kit.
Save $1,274.85Fujifilm GFX100S II
RESOLUTION. SPEED. PORTABILITY.
Fujifilm GFX100S II Sale price$7,224.15 Regular price$8,499.00
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Save $584.85FUJINON GF 55mm F1.7 R WRFUJINON GF 55mm F1.7 R WR
Picture Perfect Portraits
FUJINON GF 55MM F1.7 R WR Sale price$3,314.15 Regular price$3,899.00
Save $644.85GF 110mm F2 R LM WRGF 110mm F2 R LM WR
More than just a portrait lens
FUJINON GF 110MM F2 R LM WR Sale price$3,654.15 Regular price$4,299.00
Save $209.85XF 8mm F3.5 R WRXF 8mm F3.5 R WR
Everything is in my hands
FUJINON XF 8MM F3.5 R WR Sale price$1,189.15 Regular price$1,399.00
Save $101.85XF 1.4X Teleconverter WRXF 1.4X Teleconverter WR
Teleconverter for X Mount Lenses
FUJINON XF 1.4X TELECONVERTER WR Sale price$577.15 Regular price$679.00
Save $374.85XF 50mm F1.0 R WRXF 50mm F1.0 R WR
The "ONE"
FUJINON XF 50MM F1.0 R WR Sale price$2,124.15 Regular price$2,499.00
Save $224.85XF 16mm F1.4 R WRXF 16mm F1.4 R WR
Reinventing 'Wide'
FUJINON XF 16MM F1.4 R WR Sale price$1,274.15 Regular price$1,499.00
Save $899.85FUJINON GF 500mm F5.6 R LM OIS WR
Go Further
FUJINON GF 500MM F5.6 R LM OIS WR Sale price$5,099.15 Regular price$5,999.00
Save $1,019.85FUJINON GF 30mm F5.6 T/SFUJINON GF 30mm F5.6 T/S
Your World In Perspective
FUJINON GF 30MM F5.6 T/S Sale price$5,779.15 Regular price$6,799.00
Save $524.85XF 150-600mm F5.6-8 R LM OIS WRXF 150-600mm F5.6-8 R LM OIS WR
Work Without Limits
FUJINON XF 150-600MM F5.6-8 R LM OIS WR Sale price$2,974.15 Regular price$3,499.00
Save $224.85XF 18-120mm F4 LM PZ WRXF 18-120mm F4 LM PZ WR
Make Moving Memories
FUJINON XF 18-120MM F4 LM PZ WR Sale price$1,274.15 Regular price$1,499.00
Save $449.85XF 8-16mm F2.8 R LM WRXF 8-16mm F2.8 R LM WR
Discover Something New
FUJINON XF 8-16MM F2.8 R LM WR Sale price$2,549.15 Regular price$2,999.00
Save $101.85XF 2X Teleconverter WRXF 2X Teleconverter WR
Teleconverter for X Mount Lenses
FUJINON XF 2X TELECONVERTER WR Sale price$577.15 Regular price$679.00
Save $524.85GF 45-100mm F4 R LM OIS WRGF 45-100mm F4 R LM OIS WR
See the Beauty
FUJINON GF 45-100MM F4 R LM OIS WR Sale price$2,974.15 Regular price$3,499.00
Save $524.85Shop CashbackGF 80mm F1.7 R WRGF 80mm F1.7 R WR
Limitless Creativity
FUJINON GF 80MM F1.7 R WR Sale price$2,974.15 Regular price$3,499.00
Save $599.85GF 23mm F4 R LM WRGF 23mm F4 R LM WR
Widen Your Creative Perspective
FUJINON GF 23MM F4 R LM WR Sale price$3,399.15 Regular price$3,999.00
Save $239.85XF 10-24mm F4 R OIS WRXF 10-24mm F4 R OIS WR
Capture All the Excitement
FUJINON XF 10-24MM F4 R OIS WR Sale price$1,359.15 Regular price$1,599.00
Save $419.85XF 100-400mm F4.5-5.6 R LM OIS WRXF 100-400mm F4.5-5.6 R LM OIS WR
Super Telephoto Zoom
FUJINON XF 100-400MM F4.5-5.6 R LM OIS WR Sale price$2,379.15 Regular price$2,799.00
Save $209.85XF 90mm F2 R LM WRXF 90mm F2 R LM WR
Ultra-sharp images even at the maximum aperture
FUJINON XF 90MM F2 R LM WR Sale price$1,189.15 Regular price$1,399.00
Save $187.35GF 1.4X Teleconverter WRGF 1.4X Teleconverter WR
Teleconverter for G Mount Lenses
FUJINON GF 1.4X TELECONVERTER WR Sale price$1,061.65 Regular price$1,249.00
NewSave $779.85FUJINON XF 500mm F5.6 R LM OIS WRFUJINON XF 500mm F5.6 R LM OIS WR
Go Long
FUJINON XF 500MM F5.6 R LM OIS WR Sale price$4,419.15 Regular price$5,199.00
Save $359.85GF 63mm F2.8 R WRGF 63mm F2.8 R WR
The Original
FUJINON GF 63MM F2.8 R WR Sale price$2,039.15 Regular price$2,399.00
Save $419.85GF 30mm F3.5 R WRGF 30mm F3.5 R WR
Broaden Your View
FUJINON GF 30MM F3.5 R WR Sale price$2,379.15 Regular price$2,799.00
Save $749.85GF 250mm F4 R LM OIS WRGF 250mm F4 R LM OIS WR
Frame a Deeper Story
FUJINON GF 250MM F4 R LM OIS WR Sale price$4,249.15 Regular price$4,999.00
On saleFujifilm X-T30 II Silver Body Only FrontFujifilm X-T30 II Silver Body Only Back
Silver Black
INSPIRED BY PHOTOGRAPHERS
Fujifilm X-T30 II SILVER Sale priceFrom $1,231.65 Regular price$1,449.00
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