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Black Friday and Cyber Weekend 2025

*Offer is 15% off eligible X Series, GFX camera bodies, instax devices, accessories and film, FUJINON XF/XC/GF lenses including eligible hard bundle kits. Offer starts at 10:01am AEDT 27th November 2025 and ends 6pm AEDT (in store) and 11.59pm AEDT (online) 1/12/25 or while stocks last. Discount applies to the current advertised price of eligible products, prices are marked. Offer excludes X100VI, GFX ETERNA 55, FUJINON GF32-90MM, X-E5, X-E5 + XF 23mm F2.8 R WR (hard bundle kit), XF 23mm F2.8 R WR, X-T30 III, X-T30 III + XC 13-33mm F3.5-6.3, XC 13-33MM, GFX100RF, mini Evo Rose Gold, mini Liplay+ Camera Bundle, mini 12 Christmas Bundle, mini Link 2 Christmas Bundle. Offer on instax only available in store at 263 George Street, Sydney. Offer on X/GFX range available at the Fujifilm House of Photography online or in-store at 263 George Street, Sydney. Cannot be used in conjunction with any other offer. Limit of 2 units per product per customer, purchased in a single transaction. End users only (not resellers).

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On saleFujifilm X-T30 II Black Body Only FrontFujifilm X-T30 II Black Body Only Back
Black Silver
INSPIRED BY PHOTOGRAPHERS
Fujifilm X-T30 II BLACK Sale priceFrom $1,231.65 Regular price$1,449.00
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Save $164.85XF 18-55mm F2.8-4 R LM OISXF 18-55mm F2.8-4 R LM OIS
Versatile Standard Zoom
FUJINON XF 18-55MM F2.8-4 R LM OIS Sale price$934.15 Regular price$1,099.00
NewOn saleFujifilm X-M5 SilverFujifilm X-M5 Silver
Black Silver
The World Of Content Creation
Fujifilm X-M5 SILVER Sale priceFrom $1,231.65 Regular price$1,449.00
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Options. Bundle and save.
NewOn saleFujifilm X-M5 BlackFujifilm X-M5 Black
Black Silver
The World Of Content Creation
Fujifilm X-M5 BLACK Sale priceFrom $1,231.65 Regular price$1,449.00
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Save $52.35XC 35mmF2XC 35mmF2
Compact and lightweight standard prime
FUJINON XC 35MM F2 Sale price$296.65 Regular price$349.00
Save $89.85XF 35mm F2 R WR SilverXF 35mm F2 R WR Silver
Black Silver
The New Standard Prime Lens
FUJINON XF 35MM F2 R WR SILVER Sale price$509.15 Regular price$599.00
NewSave $322.35FUJINON XF 16-55mm F2.8 R LM WR IIFUJINON XF 16-55mm F2.8 R LM WR II
Composition Crafted
FUJINON XF 16-55MM F2.8 R LM WR II Sale price$1,826.65 Regular price$2,149.00
Save $101.85XF 23mm F2 R WR SilverXF 23mm F2 R WR Silver
Black Silver
Compact Wide Angle Lens
FUJINON XF 23MM F2 R WR SILVER Sale price$577.15 Regular price$679.00
Save $259.35Shop CashbackXF 56mm F1.2 R WRXF 56mm F1.2 R WR
Be Part of the Resolution Revolution
FUJINON XF 56MM F1.2 R WR Sale price$1,469.65 Regular price$1,729.00
Save $179.85FUJINON XF 16-50mm F2.8-4.8 R LM WR
The New Standard
FUJINON XF 16-50MM F2.8-4.8 R LM WR Sale price$1,019.15 Regular price$1,199.00
Save $382.35Shop CashbackXF 50-140mm F2.8 R LM OIS WR
Fast and Direct
FUJINON XF 50-140MM F2.8 R LM OIS WR Sale price$2,166.65 Regular price$2,549.00
Save $109.35XF 50mm F2 R WR BlackXF 50mm F2 R WR Black
Black Silver
A mid-telephoto lens with high-speed AF
FUJINON XF 50MM F2 R WR BLACK Sale price$619.65 Regular price$729.00
Save $614.85GF 20-35mm F4 R WRGF 20-35mm F4 R WR
Take the Wider View
FUJINON GF 20-35MM F4 R WR Sale price$3,484.15 Regular price$4,099.00
Save $232.35GF 35-70mm F4.5-5.6 WRGF 35-70mm F4.5-5.6 WR
The Gateway to Quality
FUJINON GF 35-70MM F4.5-5.6 WR Sale price$1,316.65 Regular price$1,549.00
Save $142.35XF 18mm F2 RXF 18mm F2 R
Compact and Lightweight Wide Prime
FUJINON XF 18MM F2 R Sale price$806.65 Regular price$949.00
Save $164.85XF 30mm F2.8 R LM WR MacroXF 30mm F2.8 R LM WR Macro
Setting a New Standard
FUJINON XF 30MM F2.8 R LM WR MACRO Sale price$934.15 Regular price$1,099.00
Save $1,889.85Fujifilm GFX100 IIFujifilm GFX100 II
Resolution. Speed. Motion.
Fujifilm GFX100 II Sale price$10,709.15 Regular price$12,599.00
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Save $524.85Shop CashbackGF 32-64mm F4 R LM WRGF 32-64mm F4 R LM WR
Document Life's Full Range
FUJINON GF 32-64MM F4 R LM WR Sale price$2,974.15 Regular price$3,499.00
Save $217.35XF 18-135mm F3.5-5.6 R OIS WRXF 18-135mm F3.5-5.6 R OIS WR
Genuine Versatile Lens
FUJINON XF 18-135MM F3.5-5.6 R OIS WR Sale price$1,231.65 Regular price$1,449.00
Save $1,244.85XF 200mm F2 R LM OIS WR inc. XF 1.4X TCXF 200mm F2 R LM OIS WR inc. XF 1.4X TC
Step into the Arena
FUJINON XF 200MM F2 R LM OIS WR INC. XF 1.4X TC Sale price$7,054.15 Regular price$8,299.00
Save $284.85XF 80mm F2.8 R LM OIS WR MacroXF 80mm F2.8 R LM OIS WR Macro
Get Closer to Your Story
FUJINON XF 80MM F2.8 R LM OIS WR MACRO Sale price$1,614.15 Regular price$1,899.00
Save $142.35FUJINON XF 60mm F2.4 R MacroXF 60mm F2.4 R Macro
Medium Telephoto Macro Lens
FUJINON XF 60MM F2.4 R MACRO Sale price$806.65 Regular price$949.00
Save $217.35XF 14mm F2.8 RXF 14mm F2.8 R
Ultra Wide Angle Lens
FUJINON XF 14MM F2.8 R Sale price$1,231.65 Regular price$1,449.00
Save $247.35GF 50mm F3.5 R LM WRGF 50mm F3.5 R LM WR
Designed to Go Further
FUJINON GF 50MM F3.5 R LM WR Sale price$1,401.65 Regular price$1,649.00
Save $629.85GF 120mm F4 R LM OIS WR MacroGF 120mm F4 R LM OIS WR Macro
Unlock New Levels of Detail
FUJINON GF 120MM F4 R LM OIS WR MACRO Sale price$3,569.15 Regular price$4,199.00
Save $884.85FUJINON GF 110mm F5.6 T/S MacroFUJINON GF 110mm F5.6 T/S Macro
Your World In Perspective
FUJINON GF 110MM F5.6 T/S MACRO Sale price$5,014.15 Regular price$5,899.00
Save $974.85MKX 50-135mm T2.9MKX 50-135mm T2.9
High-performance cinema lens
FUJINON MKX 50-135MM T2.9 Sale price$5,524.15 Regular price$6,499.00
Save $922.35MKX 18-55mm T2.9MKX 18-55mm T2.9
High-performance cinema lens
FUJINON MKX 18-55MM T2.9 Sale price$5,226.65 Regular price$6,149.00
Save $404.85GF 45mm F2.8 R WRGF 45mm F2.8 R WR
Channel Your Creativity
FUJINON GF 45MM F2.8 R WR Sale price$2,294.15 Regular price$2,699.00
Save $479.85GF 100-200mm F5.6 R LM OIS WRGF 100-200mm F5.6 R LM OIS WR
See More than the Moment
FUJINON GF 100-200MM F5.6 R LM OIS WR Sale price$2,719.15 Regular price$3,199.00

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